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person:"Brorsen, B. Wade"
~person:"Fritz, Wolfgang"
~person:"Kotler, Philip"
~type_genre:"Übersichtsarbeit"
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Marketing - ein Schlüsselfaktor des Unternehmenserfolges? : eine kritische Analyse vor dem Hintergrund der empirischen Erfolgsfaktorenforschung
Fritz, Wolfgang
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1989
Persistent link: https://www.econbiz.de/10013416655
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