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person:"Brorsen, B. Wade"
~person:"Good, Darrel L."
~person:"Jaworski, Bernard J."
~type_genre:"Aufsatz in Zeitschrift"
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Brorsen, B. Wade
Good, Darrel L.
Jaworski, Bernard J.
Vrontis, Demetris
16
Leeflang, Peter
15
Lim, Weng Marc
14
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ECONIS (ZBW)
11
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1
Driving markets : a typology and a seven-step approach
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
;
Sahrin, Shikhar
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 142-151
Persistent link: https://www.econbiz.de/10012422203
Saved in:
2
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
3
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
4
Disruptive marketing strategy
Hult, G. Tomas M.
;
Ketchen, David J. <Jr.>
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
Saved in:
5
Marketing doctrine : a principles-based approach to guiding marketing decision making in firms
Challagalla, Goutam
;
Murtha, Brian R.
;
Jaworski, Bernard J.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 4-20
Persistent link: https://www.econbiz.de/10010381401
Saved in:
6
On managerial relevance
Jaworski, Bernard J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009270879
Saved in:
7
The marketing performance of Illinois and Kansas wheat farmers
Dietz, Sarah N.
;
Aulerich, Nicole M.
;
Irwin, Scott H.
; …
- In:
Journal of agricultural and applied economics
41
(
2009
)
1
,
pp. 177-191
Persistent link: https://www.econbiz.de/10003876484
Saved in:
8
Gender differences in marketing styles
Cunningham, Lewis T.
;
Brorsen, B. Wade
;
Anderson, Kim B.
; …
- In:
Agricultural economics : the journal of the …
38
(
2008
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10003642871
Saved in:
9
Style and performance of agricultural market advisory services
Cabrini, Silvina M.
;
Irwin, Scott H.
;
Good, Darrel L.
- In:
American journal of agricultural economics
89
(
2007
)
3
,
pp. 607-623
Persistent link: https://www.econbiz.de/10003514989
Saved in:
10
Effects of reduced government deficiency payments on post-harvest wheat marketing strategies
Adam, Brian D.
;
Betts, Steven
;
Brorsen, B. Wade
- In:
The journal of futures markets
20
(
2000
)
3
,
pp. 243-263
Persistent link: https://www.econbiz.de/10001485239
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