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person:"Brorsen, B. Wade"
~person:"Kirchgeorg, Manfred"
~person:"Mitev, Ariel Zoltán"
~subject:"Brand management"
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Brorsen, B. Wade
Kirchgeorg, Manfred
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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Etablierung von Marken im Regionenmarketing : eine vergleichende Analyse der Regionennamen "Mitteldeutschland" und "Ruhrgebiet" auf der Grundlage einer repräsentativen Studie
Kirchgeorg, Manfred
;
Kreller, Peggy
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2000
Persistent link: https://www.econbiz.de/10013420287
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Markenpolitik für Natur- und Umweltschutzorganisationen
Kirchgeorg, Manfred
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2003
Persistent link: https://www.econbiz.de/10013420401
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