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person:"Craig, C. S."
~isPartOf:"Journal of business research : JBR"
~person:"Goodell, John W."
~person:"Venaik, Sunil"
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Craig, C. S.
Goodell, John W.
Venaik, Sunil
Cleveland, Mark
5
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3
Spielmann, Nathalie
3
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Journal of business research : JBR
International marketing review
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Australasian marketing journal
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Beyond Hofstede : culture frameworks for global marketing and management
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Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.
;
Douglas, Susan P.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
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Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 782-784
Persistent link: https://www.econbiz.de/10009151688
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