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person:"Craig, C. S."
~person:"Gaduh, Arya"
~person:"Wang, Cheng Lu"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Nationalkultur"
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Konsumentenverhalten
National culture
16
Nationalkultur
16
Einwanderung
7
Ethnic diversity
7
Ethnic group
7
Ethnische Gruppe
7
Ethnische Vielfalt
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1979-2006
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Social values
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Cultural identity
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International marketing
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Internationales Marketing
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Kulturelle Identität
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Corporate culture
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Craig, C. S.
Gaduh, Arya
Wang, Cheng Lu
Cleveland, Mark
8
Das, Manish
5
Laroche, Michel
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Papadopoulos, Nicolas G.
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Balabanis, George
4
Belk, Russell W.
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Reardon, James
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Sharma, Piyush
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Vida, Irena
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Lee, Richard
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Nhu Ty Nguyen
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Shoham, Aviv
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Stepchenkova, Svetlana
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Torelli, Carlos J.
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Woodside, Arch G.
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Čvirik, Marián
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Žabkar, Vesna
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Areiza-Padilla, Jose Andres
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Arli, Denni
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Askegaard, Søren
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Asmat Nizam Abdul Talib
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Bakir, Aysen
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Camacho, Nuno
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Beyond Hofstede : culture frameworks for global marketing and management
1
Cross cultural management : an international journal
1
International marketing review
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Journal of business ethics : JOBE
1
Journal of business research : JBR
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ECONIS (ZBW)
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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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2
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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3
The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua
;
Wang, Cheng Lu
- In:
Cross cultural management : an international journal
17
(
2010
)
3
,
pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
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4
Impact of context on cross-cultural research
Douglas, Susann P.
;
Craig, C. S.
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 125-145)
.
2009
Persistent link: https://www.econbiz.de/10003864769
Saved in:
5
Migration of Chinese consumption values : traditions, modernization, and cultural renaissance
Wang, Cheng Lu
;
Lin, Xiaohua
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 399-409
Persistent link: https://www.econbiz.de/10003958825
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