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person:"Eberwein, Wilhelm"
type_genre:"Case study"
~person:"Boothby, Kate"
~person:"O'Regan, Nicholas"
~subject:"Telekommunikationssektor"
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Telekommunikationssektor
Großbritannien
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Multinationales Unternehmen
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Eberwein, Wilhelm
Boothby, Kate
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of strategy and management
1
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ECONIS (ZBW)
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Rescuing a telecom giant from the jaws of bankruptcy : a case study and an interview with Sir Richard Lapthorne, chairman of Cable & Wireless
Lapthorne, Richard
;
O'Regan, Nicholas
;
Ghobadian, Abby
- In:
Journal of strategy and management
4
(
2011
)
1
,
pp. 82-91
Persistent link: https://www.econbiz.de/10008937189
Saved in:
2
Vodafone Limited campaign : Welcome Call - the IDM Business Performance Awards 2006, highly commended
Boothby, Kate
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 168-178
Persistent link: https://www.econbiz.de/10003588155
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