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person:"Hesse, Josef"
type_genre:"Fallstudie"
~person:"Schenker-Wicki, Andrea"
~person:"Strina, Giuseppe"
~subject:"Internationales Marketing"
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Internationales Marketing
KMU
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Bundling strategy
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International marketing
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Hesse, Josef
Schenker-Wicki, Andrea
Strina, Giuseppe
Ahlert, Dieter
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Kruse, Phillipp
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Almor, Tamar
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Altshuler, Liliya
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Jarillo, J. C.
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ECONIS (ZBW)
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Internationalisierung von KMU : Erfolgsfaktorenforschung und Benchmarking bei KMU ; Abschlussbericht zum Praxisprojekt "Schäper"
Ahlert, Dieter
;
Hesse, Josef
;
Kruse, Phillipp
-
2008
Persistent link: https://www.econbiz.de/10003792653
Saved in:
2
Internationale Markenführung in Dienstleistungsnetzwerken : Internationalisierung von KMU ; Bericht zum ersten Projektschritt des Teilprojektes "Schäper"
Ahlert, Dieter
;
Hesse, Josef
;
Kruse, Phillipp
-
2007
Persistent link: https://www.econbiz.de/10003792607
Saved in:
3
Internationalizing the medium-sized firm : [a collection of instructive case studies]
Jenster, Per V.
-
1994
Persistent link: https://www.econbiz.de/10013427127
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