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person:"Hoegl, Martin"
~person:"Larimo, Jorma"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Hoegl, Martin
Larimo, Jorma
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Baltic journal of management
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Cultural and paradoxical values in advertising in Eastern Europe : evidence from Estonia
Saleem, Salman
;
Larimo, Jorma
;
Ummik, Kadi
;
Kuusik, Andres
- In:
Baltic journal of management
10
(
2015
)
3
,
pp. 313-330
Persistent link: https://www.econbiz.de/10011401546
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