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person:"Holbrook, Morris B."
~type_genre:"Sammelwerk"
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Consumer behaviour
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Holbrook, Morris B.
Sheth, Jagdish N.
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Legends in consumer behavior
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ECONIS (ZBW)
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"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010513827
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2
Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504990
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3
Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505247
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4
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
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5
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
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6
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
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