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person:"Jacoby, Jacob"
type_genre:"Sammlung"
~person:"Hayek, Friedrich A. von"
~person:"Rowley, Charles Kershaw"
~subject:"Advertising effects"
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The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
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