//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Jacoby, Jacob"
type_genre:"Sammlung"
~person:"Sheth, Jagdish N."
~subject:"Marketing theory"
~type_genre:"Arbeitspapier"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Theory"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
Theorie
23
Theory
23
Consumer behaviour
18
Konsumentenverhalten
18
Decision
2
Entscheidung
2
Kaufentscheidung
2
Markenrecht
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Purchase decision
2
Trademark law
2
Welt
2
World
2
29.03.1996
1
Advertising effects
1
Advertising regulation
1
Brand loyalty
1
Börsenkurs
1
Economic history
1
Emotion
1
Information
1
Information behaviour
1
Information value
1
Informationsverhalten
1
Informationswert
1
Lieferantenmanagement
1
Markentreue
1
Marketingtheorie
1
Perception
1
Preis
1
Price
1
Product information
1
Product quality
1
Produktinformation
1
Produktqualität
1
Risiko
1
Risk
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Sammlung
Arbeitspapier
Bibliografie enthalten
1
Bibliography included
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Sammelwerk
1
Language
All
English
1
Author
All
Jacoby, Jacob
Sheth, Jagdish N.
Bultez, Alain V.
5
Franses, Philip Hans
4
Burmann, Christoph
2
Dekimpe, Marnik G.
2
Heerde, Harald J. van
2
Horn, Henrik
2
Oest, Rutger van
2
Pasquier, Martial
2
Shy, Oz
2
Sárváry, Miklós
2
Verhoef, Peter C.
2
Voeth, Markus
2
Albert, Lars
1
Angelmar, Reinhard
1
Anttila, Mai
1
Bärlocher, Jürg
1
Chatrath, Stefan
1
Chiappori, Pierre-André
1
Choffray, Jean-Marie
1
Christen, Markus
1
Cool, Karel O.
1
DeMaCarty, Peter
1
Dierickx, Ingemar
1
Donkers, Bas
1
Easton, Geoff
1
Freter, Hermann
1
Fritz, Wolfgang
1
Gatignon, Hubert A.
1
Gupta, Sachin
1
Haase, Michaela
1
Hanssens, Dominique M.
1
Hauser, Ulrike
1
Heij, Christiaan
1
Helmig, Bernd
1
Hess, Thomas
1
Hruschka, Harald
1
Huizingh, Eelko
1
Jong, Martijn de
1
Kaas, Klaus Peter
1
Kjar, Scott A.
1
more ...
less ...
Published in...
All
Legends in marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->