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person:"Kotabe, Masaaki"
subject:"Transnational corporation"
~person:"Luo, Yadong"
~person:"Mayer, Thierry"
~subject:"Internationales Marketing"
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Kotabe, Masaaki
Luo, Yadong
Mayer, Thierry
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29
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ECONIS (ZBW)
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Global giants and local stars: how changes in brand ownership affect competition
Alviarez, Vanessa
;
Head, Keith
;
Mayer, Thierry
-
2020
Persistent link: https://www.econbiz.de/10012437125
Saved in:
2
Global giants and local stars : how changes in brand ownership affect competition
Alviarez, Vanessa
;
Head, Keith
;
Mayer, Thierry
-
2020
Persistent link: https://www.econbiz.de/10012310043
Saved in:
3
Global giants and local stars : how changes in brand ownership affect competition
Alviarez, Vanessa
;
Head, Keith
;
Mayer, Thierry
-
2020
Persistent link: https://www.econbiz.de/10012230465
Saved in:
4
Contextualizing international strategy by emerging market firms : a composition-based approach
Luo, Yadong
;
Bu, Juan
- In:
Journal of world business : JWB
53
(
2018
)
3
,
pp. 337-355
Persistent link: https://www.econbiz.de/10011850014
Saved in:
5
From foreign investors to strategic insiders : shifting parameters, prescriptions and paradigms for MNCs in China
Luo, Yadong
- In:
Journal of world business : JWB
42
(
2007
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10003428793
Saved in:
6
A coopetition perspective of global competition
Luo, Yadong
- In:
Journal of world business : JWB
42
(
2007
)
2
,
pp. 129-144
Persistent link: https://www.econbiz.de/10003462259
Saved in:
7
Coopetition in international business
Luo, Yadong
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10002674493
Saved in:
8
Les entreprises sur les marchés mondiaux
Bouët, Antoine
(
contributor
);
Mayer, Thierry
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001883088
Saved in:
9
Les entreprises sur les marchés mondiaux : nouveaux enjeux, nouvelles méthodes, nouvelles données
Bouët, Antoine
;
Mayer, Thierry
- In:
Economie et statistique
(
2003
)
363/365
,
pp. 5-18
Persistent link: https://www.econbiz.de/10001883109
Saved in:
10
Dynamic capabilities in international expansion
Luo, Yadong
- In:
Journal of world business : JWB
35
(
2000
)
4
,
pp. 355-378
Persistent link: https://www.econbiz.de/10001537238
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