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person:"Kotler, Philip"
~language:"deu"
~person:"Meffert, Heribert"
~type_genre:"Enzyklopädie"
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USB Cologne (EcoSocSci)
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Philip Kotlers Marketing-Guide : die wichtigsten Ideen und Konzepte
Kotler, Philip
-
2004
Persistent link: https://www.econbiz.de/10004083583
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Lexikon der aktuellen Marketingbegriffe : von Affinity- bis Zielgruppenmarketing ; umfassende Erklärungen ; fundierter Einstieg in die Materie
Meffert, Heribert
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10004193263
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