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person:"Mishra, Ram Kumar"
subject:"Indien"
~accessRights:"restricted"
~person:"Roy, Subhadip"
~subject:"Women"
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Indien
Women
India
22
Advertising effects
8
Werbewirkung
8
Celebrity endorsement
6
Celebrity-Werbung
6
Consumer behaviour
6
Konsumentenverhalten
6
Qualitative research
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22
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Mishra, Ram Kumar
Roy, Subhadip
Ghani, Ejaz
48
Rao, Vijayendra
36
Kerr, William R.
35
Duflo, Esther
34
Banerjee, Abhijit V.
31
Ravallion, Martin
31
Ghosh, Saibal
30
Pande, Rohini
28
Kumar, Satish
26
O'Connell, Stephen D.
26
Kumar, Vikas
25
Budhwar, Pawan S.
24
Gulati, Rachita
24
Chawla, Deepak
23
Murgai, Rinku
23
Pereira, Vijay
23
Sharma, Chandan
23
Muralidharan, Karthik
22
Sahu, Tarak Nath
22
Kumar, Sunil
21
Mishra, Aswini Kumar
21
Malik, Ashish
20
Parayitam, Satyanarayana
20
Jain, Pramod Kumar
19
Khare, Arpita
19
Mathiyazhagan, Maathai K.
19
Rath, Badri Narayan
19
Shveta Singh
19
Das, Jishnu
18
Mitra, Arup
18
Tabash, Mosab I.
18
Das, Ramesh Chandra
17
Jayachandran, Seema
17
Kumar, Anjani
17
Mishra, Ashok K.
17
Sharma, Seema
17
Datt, Gaurav
16
Goyal, Ashima
16
Rangnekar, Santosh
16
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Journal of business research : JBR
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Asia-Pacific journal of business administration
1
Health marketing quarterly
1
India Studies in Business and Economics
1
Indian journal of corporate governance
1
International journal of energy sector management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of entrepreneurship in emerging economies
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Services marketing quarterly
1
SpringerLink / Bücher
1
Tourism management : research, policies, practice
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
22
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1
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
2
Higher education, employment, and economic development in India : problems, prospects, and policies
Mishra, Ram Kumar
(
ed.
);
Kujur, Sandeep Kumar
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014473161
Saved in:
3
Exploring the culture-creativity-innovation triad in the handicraft industry using an interpretive approach
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534190
Saved in:
4
Problems of adoption of solar power and subsequent switching behavior : an exploration in India
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
International journal of energy sector management
16
(
2022
)
1
,
pp. 78-94
Persistent link: https://www.econbiz.de/10012797672
Saved in:
5
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
6
I "showroom" but "webroom" too : investigating cross-shopping behaviour in a developing nation
Roy, Subhadip
;
Sharma, Kirti
;
Choudhary, Sharuti
- In:
International journal of retail and distribution management
50
(
2022
)
12
,
pp. 1475-1493
Persistent link: https://www.econbiz.de/10013407448
Saved in:
7
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
8
I mean business : exploring women entrepreneurs' journey in India from an emancipation perspective
Roy, Subhadip
;
Mohapatra, Subhalaxmi
;
Banerjee, Dina
- In:
Journal of entrepreneurship in emerging economies
14
(
2022
)
6
,
pp. 1072-1095
Persistent link: https://www.econbiz.de/10013536163
Saved in:
9
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
Saved in:
10
Corporate governance practices in listed state-owned enterprises in India : an empirical research
Kiranmai, J.
;
Mishra, Ram Kumar
- In:
Indian journal of corporate governance
12
(
2019
)
1
,
pp. 94-121
Persistent link: https://www.econbiz.de/10012109561
Saved in:
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