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person:"Pereira, Arun"
~person:"Bartikowski, Boris"
~subject:"Konsumentenverhalten"
~subject:"United States"
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Search: creator:"Singh, Nitish"
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Konsumentenverhalten
United States
Internet marketing
4
Consumer behaviour
3
Online-Marketing
3
Attitude toward the site
2
Brand equity
2
Confidence
2
Consumer involvement
2
E-commerce
2
Electronic Commerce
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Hispanics
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Hispano-Amerikaner
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Purchasing risk
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Website
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Website cultural congruity
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Beziehungsmarketing
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Cross-cultural management
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Frankreich
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Pereira, Arun
Bartikowski, Boris
Singh, Nitish
16
Baack, Daniel W.
3
Baack, Donald
2
Little, Joseph P.
2
Apil, Ali Riza
1
Bostick, Kathleen
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Bussen, Thomas J.
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Dwivedi, Yogesh Kumar
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Harmeling, Colleen M.
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Hu, Xiaorui
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Kaushik, Geetanjali
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Lehnert, Kevin
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Sayfullin, Salavat
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Journal of advertising research
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Thunderbird international business review
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ECONIS (ZBW)
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Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
Saved in:
2
A cross-cultural analysis of print advertising targeted to Hispanic and Non-Hispanic American consumers
Singh, Nitish
;
Bartikowski, Boris
- In:
Thunderbird international business review
51
(
2009
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003824272
Saved in:
3
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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