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person:"Rudolph, Thomas"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Grewal, Dhruv"
~subject:"consumer sentiment"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
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