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person:"Rudolph, Thomas"
~person:"Hill, Ronald Paul"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
53
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53
Beziehungsmarketing
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Armut
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37
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Rudolph, Thomas
Hill, Ronald Paul
Han, Heesup
115
Mattila, Anna S.
98
Gierl, Heribert
76
Lusk, Jayson L.
76
Phau, Ian
76
Belk, Russell W.
72
Khare, Arpita
69
Loureiro, Sandra Maria Correia
67
Grewal, Dhruv
64
Nayga, Rodolfo M.
64
Dwivedi, Yogesh Kumar
63
Septianto, Felix
61
Herrmann, Andreas
58
Jang, Soocheong
57
Bagozzi, Richard P.
56
Paul, Justin
56
Laroche, Michel
52
Hollebeek, Linda D.
51
Ko, Eunju
51
Pelsmacker, Patrick de
51
Walsh, Gianfranco
48
Kim, Jungkeun
46
Sharma, Piyush
45
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Thaichon, Park
42
Rajagopal
41
Bang, Nguyen
40
Das, Gopal
39
Foxall, Gordon R.
39
Ko, Yong Jae
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Kim, Seongseop
38
Vrontis, Demetris
38
Eisend, Martin
37
Grunert, Klaus G.
37
Park, Jungkun
37
Verhoef, Peter C.
37
Wong, IpKin Anthony
37
Guido, Gianluigi
36
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36
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of retailing
3
Journal of retailing and consumer services
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Marketing letters : a journal of research in marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Business ethics and strategy ; Vol. 2
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Harvard-Business-Manager : das Wissen der Besten
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
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Journal of consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of human development : a multi-disciplinary journal for people-centered development
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Macromarketing - a global focus ; Vol. 2
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Marketing theory and applications ; 2012=Vol. 23
1
Marketing, ethics and society : critical reflections
1
Measurement and research methods in international marketing
1
Product and market development for subsistence marketplaces
1
Research in consumer behavior
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The Routledge companion to consumer behavior
1
The SAGE handbook of social marketing
1
The impact of theory on representations of the consumer and the marketing organisation
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
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ECONIS (ZBW)
53
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1
Consumer vulnerability with a focus on homelessness
Hill, Ronald Paul
- In:
Journal of public policy & marketing
42
(
2023
)
4
,
pp. 356-357
Persistent link: https://www.econbiz.de/10014381439
Saved in:
2
Conversations about conducting marketing research in mental health
Machin, Jane E.
;
Brister, Teri
;
Bossarte, Robert M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
6
,
pp. 569-578
Persistent link: https://www.econbiz.de/10013399751
Saved in:
3
Essay on moral marketer behaviour : beyond corporate social responsibility
Hill, Ronald Paul
- In:
Global business review
18
(
2017
)
3
,
pp. 70-74
Persistent link: https://www.econbiz.de/10011745477
Saved in:
4
Impoverished consumers : what we know, what we don't know, and what we should do
Hill, Ronald Paul
- In:
The Routledge companion to consumer behavior
,
(pp. 459-470)
.
2020
Persistent link: https://www.econbiz.de/10012316201
Saved in:
5
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
6
The effects of scarcity on consumer decision journeys
Hamilton, Rebecca W.
;
Thompson, Debora
;
Bone, Sterling
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 532-550
Persistent link: https://www.econbiz.de/10012107230
Saved in:
7
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
8
Theory of marketplace morality and impoverished consumers
Hill, Ronald Paul
- In:
Marketing theory
18
(
2018
)
3
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011926139
Saved in:
9
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
10
Modeling non-cosumer behavior : consumption-as-restriction and corporate social responsibility
Rapp, Justine M.
;
Hill, Ronald Paul
;
Lehmann, Donald R.
- In:
Handbook of research on marketing and corporate social …
,
(pp. 198-215)
.
2016
Persistent link: https://www.econbiz.de/10011438369
Saved in:
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