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person:"Rudolph, Thomas"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Konsumentenverhalten
Consumer behaviour
20
Beziehungsmarketing
6
Relationship marketing
6
Einzelhandel
5
Online retailing
5
Online-Handel
5
Retail assortment
5
Retail trade
5
Sortiment
5
Customer satisfaction
3
Deutschland
3
Food retailing
3
Germany
3
Kundenzufriedenheit
3
Lebensmitteleinzelhandel
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Social Web
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Social web
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2
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2
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2
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Pricing
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Assortment integration
1
Brand management
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Börsenkurs
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Category Management
1
Category management
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Choice models
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Consumer goods marketing
1
Customer inspiration
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Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
13
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7
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4
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4
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German
12
English
8
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Rudolph, Thomas
Han, Heesup
113
Mattila, Anna S.
95
Gierl, Heribert
76
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
69
Belk, Russell W.
68
Grewal, Dhruv
64
Loureiro, Sandra Maria Correia
64
Dwivedi, Yogesh Kumar
62
Nayga, Rodolfo M.
61
Herrmann, Andreas
58
Jang, Soocheong
57
Bagozzi, Richard P.
56
Septianto, Felix
55
Paul, Justin
53
Laroche, Michel
52
Pelsmacker, Patrick de
51
Ko, Eunju
50
Walsh, Gianfranco
48
Hollebeek, Linda D.
47
Wiedmann, Klaus-Peter
45
Kim, Jungkeun
44
Sharma, Piyush
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Foxall, Gordon R.
39
Ko, Yong Jae
39
Grunert, Klaus G.
37
Verhoef, Peter C.
37
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
Wong, IpKin Anthony
36
Guido, Gianluigi
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
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Journal of retailing
3
Journal of retailing and consumer services
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Electronic retailing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handelsforschung
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of marketing
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
1
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ECONIS (ZBW)
20
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1
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10
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20
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date (oldest first)
1
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
2
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
3
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
4
Shopping benefits of multichannel assortment integration and the moderating role of retailer type
Emrich, Oliver
;
Paul, Michael
;
Rudolph, Thomas
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 326-342
Persistent link: https://www.econbiz.de/10011309667
Saved in:
5
New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link
Nagengast, Liane
;
Evanschitzky, Heiner
;
Blut, Markus
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 408-427
Persistent link: https://www.econbiz.de/10010408213
Saved in:
6
Feed them facts : value perceptions and consumer use of sustainability-related product information
Meise, Jan Niklas
;
Rudolph, Thomas
;
Kenning, Peter
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 510-519
Persistent link: https://www.econbiz.de/10010388543
Saved in:
7
What constitues a "good assortment"? : a scale for measuring consumers' perceptions of an assortment offered in a grocery category
Bauer, Johannes C.
;
Kotouc, Alexander Johannes
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10009507911
Saved in:
8
Wachsen mit E-Commerce
Emrich, Oliver
;
Rudolph, Thomas
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
7
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009159454
Saved in:
9
Markenstrategien aus der Sicht des Herstellers
Rudolph, Thomas
;
Zinkann, Reinhard Christian
- In:
Markenstrategien im Spannungsfeld Hersteller - Handel : …
,
(pp. 14-27)
.
2011
Persistent link: https://www.econbiz.de/10009009235
Saved in:
10
Towards a hierarchical theory of shopping motivation
Wagner, Tillmann
;
Rudolph, Thomas
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 415-429
Persistent link: https://www.econbiz.de/10008654216
Saved in:
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