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person:"Singh, Nitish"
~person:"Chao, Jenyi"
~subject:"Internet marketing"
~subject:"Marketingmanagement"
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Internet marketing
Marketingmanagement
Website
12
Consumer behaviour
11
Electronic Commerce
11
Konsumentenverhalten
11
E-commerce
10
Multinationales Unternehmen
8
Transnational corporation
8
USA
8
United States
8
Globalisierung
7
Globalization
7
International marketing
7
Internationales Marketing
7
Internet
7
Online-Marketing
5
Hispanics
4
Hispano-Amerikaner
4
India
4
Indien
4
Marketing management
4
National culture
4
Nationalkultur
4
Online retailing
4
Online-Handel
4
Culture
3
Kultur
3
Target group
3
Welt
3
World
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Zielgruppe
3
Adjustment
2
Anpassung
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Attitude toward the site
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Bibliometrics
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Bibliometrie
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Brand equity
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Business ethics
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China
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9
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English
10
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Singh, Nitish
Chao, Jenyi
Baack, Daniel W.
3
Apil, Ali Riza
2
Baack, Donald
2
Bartikowski, Boris
2
Pereira, Arun
2
Sayfullin, Salavat
2
Yalcin, Serkan
2
Dwivedi, Yogesh K.
1
Little, Joseph P.
1
Parnell, John A.
1
Spillan, John E.
1
Staub, Karin
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Journal of business research : JBR
2
Global business and organizational excellence : a review of research & best practices
1
Journal of advertising research
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
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ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
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1
An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
Saved in:
2
Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
Saved in:
3
Doing e-business in France : drivers of online trust in business-to-consumer websites
Bartikowski, Boris
;
Singh, Nitish
- In:
Global business and organizational excellence : a …
33
(
2013/14
)
4
,
pp. 28-36
Persistent link: https://www.econbiz.de/10010381544
Saved in:
4
Culturally customizing websites for immigrant communities in the United States
Baack, Daniel W.
;
Singh, Nitish
;
Baack, Donald
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 38-53
Persistent link: https://www.econbiz.de/10009738246
Saved in:
5
Culture and localization on the web : evidence from multinationals in Russia and Turkey
Yalcin, Serkan
;
Singh, Nitish
;
Dwivedi, Yogesh K.
; …
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10009295561
Saved in:
6
Culture and marketing communications on the web : a cross-cultural analysis
Yalcin, Serkan
;
Singh, Nitish
;
Apil, Ali Riza
; …
- In:
Journal of euromarketing
19
(
2010
)
2/3
,
pp. 93-113
Persistent link: https://www.econbiz.de/10009384435
Saved in:
7
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
8
Competitive strategies in emerging economies : an exploratory marketing perspective
Spillan, John E.
;
Parnell, John A.
;
Singh, Nitish
- In:
Journal of transnational management : the official …
12
(
2007
)
4
,
pp. 55-76
Persistent link: https://www.econbiz.de/10003674512
Saved in:
9
Culture and web communications
Baack, Daniel W.
;
Singh, Nitish
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 181-188
Persistent link: https://www.econbiz.de/10003428808
Saved in:
10
The culturally customized Web site : customizing web sites for the global marketplace
Singh, Nitish
;
Pereira, Arun
-
2005
Persistent link: https://www.econbiz.de/10004827566
Saved in:
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