Singh, Nitish; Baack, Daniel W.; Bott, Jennifer P. - In: International Journal of Commerce and Management 20 (2010) 3, pp. 258-267
Purpose – The purpose of this paper is to fill a gap in the literature by examining the link between managerial attitudes regarding localization practices and firm behavior. The paper compares manager perceptions and understanding of their firm's web localization practices to the actual...