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person:"Ziegler, Rolf"
subject:"Firm performance"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Cao, Guangming"
~person:"Laukkanen, Tommi"
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Firm performance
Brand management
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KMU
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Marketing management
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Marketingmanagement
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SME
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Unternehmenserfolg
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B-to-B-Marketing
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Ziegler, Rolf
Cao, Guangming
Laukkanen, Tommi
Ali, Imran
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Industrial marketing management : the international journal for industrial and high-tech firms
International marketing review
2
Existenzgründung : Rahmenbedingungen und Strategien : mit 36 Abbildungen und 12 Tabellen
1
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
1
Journal of marketing management : MM
1
Neue Unternehmen in Ostdeutschland : Neuaufbau und Umstrukturierung der Unternehmenslandschaft ; mit 62 Tabellen
1
Sitzungsberichte / Bayerische Akademie der Wissenschaften, Philosophisch-Historische Klasse
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The journal of brand management : an international journal
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The journal of business & industrial marketing
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The journal of product & brand management
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ECONIS (ZBW)
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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2
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
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