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person:"Ziegler, Rolf"
subject:"Firm performance"
~isPartOf:"The journal of business & industrial marketing"
~person:"Harvie, Charles"
~person:"Laukkanen, Tommi"
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Firm performance
B-to-B-Marketing
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B2B SME
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Brand management
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Brand orientation
1
Brand performance
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Ziegler, Rolf
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The journal of business & industrial marketing
Economics working paper series ...
2
International marketing review
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Small and medium sized enterprises in East Asia : sectoral and regional dimensions
2
Studies of small and medium sized enterprises in East Asia series
2
Applied economics
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Edward Elgar E-Book Archive
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Existenzgründung : Rahmenbedingungen und Strategien : mit 36 Abbildungen und 12 Tabellen
1
Globalisation and SMEs in East Asia
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Industrial marketing management : the international journal for industrial and high-tech firms
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Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
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Journal of marketing management : MM
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Neue Unternehmen in Ostdeutschland : Neuaufbau und Umstrukturierung der Unternehmenslandschaft ; mit 62 Tabellen
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Sitzungsberichte / Bayerische Akademie der Wissenschaften, Philosophisch-Historische Klasse
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Studies of small and medium size enterprises in East Asia series
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Studies of small and medium sized enterprises in East Asia
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The journal of brand management : an international journal
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The journal of product & brand management
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The journal of the Korean economy
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Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
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