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source:"econis"
subject:"Erfolgsfaktor"
~person:"Mayrhofer, Ulrike"
~type:"book"
~type_genre:"Collection of articles of several authors"
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Erfolgsfaktor
International market entry
1
International marketing
1
Internationaler Markteintritt
1
Internationales Marketing
1
KMU
1
Klein- und Mittelbetrieb
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Marktzugang
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SME
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Success factor
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Collection of articles of several authors
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Mayrhofer, Ulrike
Keuper, Frank
2
Aguilera Enríquez, Luis
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Barsch, Thomas
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Bidmon, Sonja
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Bányai, Tamás
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Dorffmeister, Ludwig
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Evertz, Derik-W.
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Martínez Serna, María del Carmen
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Otero Moreno, Marta
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Schunk, Henrik A.
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Vivanco Florido, Salvador
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Weissenberger-Eibl, Marion A.
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International business and management
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ECONIS (ZBW)
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Key success factors of SME internationalisation : a cross-country perspective
Dominguez, Noémie
(
ed.
);
Mayrhofer, Ulrike
(
ed.
)
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011906876
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