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source:"econis"
type_genre:"Collection of articles of several authors"
~isPartOf:"International journal of Indian culture and business management : IJICBM"
~subject:"Brand image"
~type_genre:"Article in journal"
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Brand image
India
176
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Consumer behaviour
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Collection of articles of several authors
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Dash, Amarendra Kumar
1
Garg, Aastha
1
Gupta, Kriti Priya
1
Jojomon, N. A.
1
Maninder Singh
1
Manoharan, M.
1
Manu, C.
1
Mathew, Sibichan K.
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Moovendhan, V.
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Nandy, Subarna
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Narsimha, Anand
1
Pande, Smriti
1
Sharma, Sakshi
1
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International journal of Indian culture and business management : IJICBM
International journal of Indian culture and business management
10
Journal of global marketing
8
The journal of brand management : an international journal
8
Global business review
7
International journal of business excellence
6
International journal of business and globalisation : IJBG
5
The journal of product & brand management
5
Vision : the journal of business perspective
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of international consumer marketing
4
Journal of retailing and consumer services
4
The IUP journal of brand management : IJBRM
4
Asia Pacific journal of marketing and logistics
3
Asia-Pacific journal of business administration
3
Asia-Pacific journal of management research and innovation
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
IIMB management review
3
International journal of business competition and growth : IJBCG
3
International journal of business innovation and research
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of Indian business research
3
Journal of fashion marketing and management
3
Journal of marketing communications
3
Cogent business & management
2
Indian journal of economics & business : IJEB
2
International journal of business and emerging markets : IJBEM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management concepts and philosophy : IJMCP
2
International journal of management practice : IJMP
2
International journal of retail and distribution management
2
International journal of technology marketing : IJTMkt
2
International marketing review
2
Journal for global business advancement : JGBA
2
Journal of Islamic marketing
2
Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of strategic marketing
2
Management : journal of contemporary management issues
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ECONIS (ZBW)
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1
User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.
;
Manu, C.
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
Saved in:
2
Country of origin of manufacture : perceived image and its competitive advantage with a focus on the Indian apparel sector
Garg, Aastha
;
Mathew, Sibichan K.
- In:
International journal of Indian culture and business …
30
(
2023
)
3
,
pp. 385-397
Persistent link: https://www.econbiz.de/10014443682
Saved in:
3
Understanding brand pride in urban Indian consumers : implications for theory and practice
Nandy, Subarna
;
Sondhi, Neena
- In:
International journal of Indian culture and business …
27
(
2022
)
2
,
pp. 139-171
Persistent link: https://www.econbiz.de/10014315077
Saved in:
4
Antecedents and outcomes of brand love in Indian context : a systematic literature review
Thalhath, P.
- In:
International journal of Indian culture and business …
27
(
2022
)
3
,
pp. 384-399
Persistent link: https://www.econbiz.de/10014316366
Saved in:
5
Cultural appeals in Indian TV commercials
Dash, Amarendra Kumar
- In:
International journal of Indian culture and business …
24
(
2021
)
3
,
pp. 386-403
Persistent link: https://www.econbiz.de/10012799056
Saved in:
6
Is Instagram an effective brand conversation platform? : a study among young Instagram users in India
Narsimha, Anand
;
Moovendhan, V.
;
Manoharan, M.
- In:
International journal of Indian culture and business …
22
(
2021
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10012511067
Saved in:
7
Impact of brand selection on brand loyalty with special reference to personal care products : a rural urban comparison
Sharma, Sakshi
;
Maninder Singh
- In:
International journal of Indian culture and business …
22
(
2021
)
2
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012511216
Saved in:
8
Prioritisation of factors influencing brand love of Indian young consumers using analytic hierarchy process
Pande, Smriti
;
Gupta, Kriti Priya
- In:
International journal of Indian culture and business …
21
(
2020
)
3
,
pp. 279-302
Persistent link: https://www.econbiz.de/10012510992
Saved in:
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