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source:"econis"
~person:"Frost, Warwick"
~type_genre:"Fallstudie"
~type_genre:"Glossary included"
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Frost, Warwick
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International journal of wine business research : IJWBR
1
Journal of travel and tourism marketing
1
Successful social media and ecommerce strategies in the wine industry
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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The use of social media in the wine event industry : a case study of the High Country Harvest in Australia
Strickland, Paul
;
Williams, Kim M.
;
Laing, Jennifer
; …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 74-92)
.
2016
Persistent link: https://www.econbiz.de/10011558847
Saved in:
2
Assessing the experiential value of heritage assets : a case study of a Chinese heritage precinct, Bendigo, Australia
Laing, Jennifer
;
Wheeler, Fiona
;
Reeves, Keir
;
Frost, …
- In:
Tourism management : research, policies, practice
40
(
2014
),
pp. 180-192
Persistent link: https://www.econbiz.de/10010227018
Saved in:
3
Using family heritage to market wines : a case study of three "New World" wineries in Victoria, Australia
Strickland, Paul
;
Smith Maguire, Jennifer
;
Frost, Warwick
- In:
International journal of wine business research : IJWBR
25
(
2013
)
2
,
pp. 125-137
Persistent link: https://www.econbiz.de/10009770377
Saved in:
4
Destination brand identity, values, and community : a case study from rural Victoria, Australia
Wheeler, Fiona
;
Frost, Warwick
;
Weiler, Betty
- In:
Journal of travel and tourism marketing
28
(
2011
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10009008258
Saved in:
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