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subject:"Asien"
subject:"China"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~type_genre:"Article"
~type_genre:"Conference paper"
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Managerial perceptions of service-infused IORs in China & India : a discursive view of value co-creation
Rod, Michel
;
Lindsay, Val
;
Ellis, Nick
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 603-612
Persistent link: https://www.econbiz.de/10010386447
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