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subject:"Brand management"
~subject:"Foreign subsidiary"
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Search: creator:"Morschett, Dirk"
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Brand management
Foreign subsidiary
Deutschland
22
Einzelhandel
21
Multinationales Unternehmen
21
Germany
20
Transnational corporation
18
Internationales Management
16
Retail trade
16
Strategisches Management
16
International market entry
11
Internationaler Markteintritt
11
Strategic management
10
International management
9
Consumer behaviour
8
Konsumentenverhalten
8
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Lieferantenmanagement
7
Supplier relationship management
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Globalisierung
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Handel
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5
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EU countries
5
EU-Staaten
5
Globalization
5
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5
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Electronic Commerce
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International marketing
4
Internationales Marketing
4
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Online retailing
4
Online-Handel
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6
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Morschett, Dirk
9
Schramm-Klein, Hanna
4
Swoboda, Bernhard
2
Zentes, Joachim
2
Haelsig, Frank
1
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Entrepreneurship in the global firm
1
Gabler Edition Wissenschaft
1
International journal of retail & distribution management
1
Internationales Management und die Grundlagen des globalisierten Kapitalismus
1
Journal of international management
1
Marketing- und Management-Transfer
1
Markteintrittsstrategien : Dynamik und Komplexität
1
Strategic management : a European approach
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
9
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1
Globalisierung von Unternehmen ist keine Einbahnstraße : Desinvestition von Auslandseinheiten als hoch relevantes Phänomen mit erheblichen Forschungslücken
Morschett, Dirk
- In:
Internationales Management und die Grundlagen des …
,
(pp. 103-122)
.
2016
Persistent link: https://www.econbiz.de/10011503219
Saved in:
2
Subsidiary strategy patterns and local context
Morschett, Dirk
- In:
Markteintrittsstrategien : Dynamik und Komplexität
,
(pp. 153-176)
.
2012
Persistent link: https://www.econbiz.de/10009529016
Saved in:
3
Successful subsidiary strategy patterns in different environments : a configurational perspective
Morschett, Dirk
;
Schramm-Klein, Hanna
- In:
Entrepreneurship in the global firm
,
(pp. 167-197)
.
2011
Persistent link: https://www.econbiz.de/10009389035
Saved in:
4
Decades of research on market entry modes : what do we really know about external antecedents of entry mode choice?
Morschett, Dirk
;
Schramm-Klein, Hanna
;
Swoboda, Bernhard
- In:
Journal of international management
16
(
2010
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10003975173
Saved in:
5
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
6
Brand personality of retailers - an analysis of its applicability and its effect on store loyality
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
18
(
2008
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003737311
Saved in:
7
Koordination von Auslandseinheiten multinationaler Unternehmen
Morschett, Dirk
- In:
Marketing- und Management-Transfer
(
2006
),
pp. 20-28
Persistent link: https://www.econbiz.de/10003384206
Saved in:
8
Retail branding : concept, effects and its influence on the internationalisation process of retail companies in Europe
Zentes, Joachim
;
Morschett, Dirk
- In:
Strategic management : a European approach
,
(pp. 161-184)
.
2002
Persistent link: https://www.econbiz.de/10001650436
Saved in:
9
Retail Branding und integriertes Handelsmarketing : eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse
Morschett, Dirk
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001641406
Saved in:
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