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subject:"Brand management"
~subject:"Globalization"
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Brand management
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Deutschland
22
Einzelhandel
21
Multinationales Unternehmen
21
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20
Transnational corporation
18
Internationales Management
16
Retail trade
16
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16
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Consumer behaviour
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Morschett, Dirk
9
Schramm-Klein, Hanna
5
Zentes, Joachim
4
Swoboda, Bernhard
2
Grünig, Rudolf
1
Haelsig, Frank
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Jager, Martin
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Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / mir-Edition
1
International journal of retail & distribution management
1
Management der Internationalisierung : Michael Kutschker zum 65. Geburtstag
1
Research on knowledge, innovation and internationalization
1
Strategic management : a European approach
1
Strategische Managementforschung : aktuelle Entwicklungen und internationale Perspektiven ; [Festschrift für Ingolf Bamberger]
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
Developing international strategies : going and being international for medium-sized companies
Grünig, Rudolf
;
Morschett, Dirk
-
2012
-
1., neue Ausg.
Persistent link: https://www.econbiz.de/10009377137
Saved in:
2
A behavior-based analysis of the changes of the structure, systems, and culture in the internationalization processes over time
Swoboda, Bernhard
;
Jager, Martin
;
Morschett, Dirk
; …
- In:
Research on knowledge, innovation and internationalization
,
(pp. 41-65)
.
2009
Persistent link: https://www.econbiz.de/10003947163
Saved in:
3
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
4
Ethical Sourcing als Option der beschaffungsseitigen Internationalisierung von Handelsunternehmen
Zentes, Joachim
;
Schramm-Klein, Hanna
;
Morschett, Dirk
- In:
Management der Internationalisierung : Michael …
,
(pp. 265-287)
.
2009
Persistent link: https://www.econbiz.de/10003819184
Saved in:
5
Das Integration/Responsivness-Modell im internationalen Management : eine 3-Ebenen-Betrachtung
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
- In:
Strategische Managementforschung : aktuelle …
,
(pp. 193-224)
.
2008
Persistent link: https://www.econbiz.de/10003785885
Saved in:
6
Brand personality of retailers - an analysis of its applicability and its effect on store loyality
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
18
(
2008
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003737311
Saved in:
7
Institutionalisierung und Koordination von Auslandseinheiten : Analyse von Industrie- und Dienstleistungsunternehmen
Morschett, Dirk
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003527929
Saved in:
8
Retail branding : concept, effects and its influence on the internationalisation process of retail companies in Europe
Zentes, Joachim
;
Morschett, Dirk
- In:
Strategic management : a European approach
,
(pp. 161-184)
.
2002
Persistent link: https://www.econbiz.de/10001650436
Saved in:
9
Retail Branding und integriertes Handelsmarketing : eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse
Morschett, Dirk
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001641406
Saved in:
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