//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Business start-up"
subject:"Großbritannien"
~isPartOf:"Journal of small business strategy"
~person:"McGinnis, Lee Phillip"
~subject:"Unternehmenswachstum"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Small and medium-sized enterprises"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Business start-up
Großbritannien
Unternehmenswachstum
Beziehungsmarketing
1
Business underdogs
1
Consumer behaviour
1
Customer experience
1
Entrepreneurship
1
KMU
1
Konsumentenverhalten
1
Marketing management
1
Marketing strategy
1
Marketingmanagement
1
Relationship marketing
1
SME
1
Small business
1
Underdog affection
1
Underdog consumption experience
1
Underdog effect
1
Unternehmensgründung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
McGinnis, Lee Phillip
Adam, Marcus
1
Ahmady, Abdollah
1
Ascigil, Semra F.
1
Bell, Joseph R.
1
Burch, Tyler
1
Chebo, Abdela K.
1
Drnevich, Paul L.
1
Dutta, Dev K.
1
Fasci, Martha A.
1
Francis, John
1
Fregetto, Eugene
1
Freise, Matthias
1
Gao, Tao
1
Gibson, Shanan G.
1
Gilman, Mark
1
Gilstrap, Collin M.
1
Gkikas, Aineias
1
Habermann, Harald
1
Harris, Michael L.
1
Hills, Gerald E.
1
Hossain, Md. Mosharref
1
Hultman, Claes M.
1
Irwin, Kristin C.
1
Kemelgor, Bruce H.
1
Kilenthong, Pitsamorn
1
Kute, Idris M.
1
Madireddy, Jayaram
1
Magner, Nace R.
1
McDowell, William C.
1
Meek, William R.
1
Murphy, Greg
1
Nouri, Pouria
1
Park, Sung-Jin
1
Pett, Timothy L.
1
Raby, Simon
1
Salder, Jacob
1
Schulte, Reinhard
1
Strähle, Jochen
1
Thornhill, Stewart
1
more ...
less ...
Published in...
All
Journal of small business strategy
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Building a compelling underdog consumption experience
Gao, Tao
;
McGinnis, Lee Phillip
- In:
Journal of small business strategy
30
(
2020
)
2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10012265446
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->