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subject:"China"
subject:"Globalisierung"
~isPartOf:"The IUP journal of marketing management : IJMM"
~subject:"Konsumentenverhalten"
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China
Globalisierung
Konsumentenverhalten
India
41
Indien
41
Consumer behaviour
21
Customer satisfaction
5
Kundenzufriedenheit
5
Marketing management
5
Marketingmanagement
5
Advertising
3
Advertising effects
3
Children
3
Dienstleistungsqualität
3
Kinder
3
Service quality
3
Target group
3
Werbewirkung
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Werbung
3
Zielgruppe
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Automotive market
2
Beziehungsmarketing
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Conglomerate
2
Einzelhandel
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Fernsehwerbung
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Jugendliche
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Ländliche Wirtschaft
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Ländlicher Raum
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Microfinance
2
Mikrofinanzierung
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Motor vehicle
2
Relationship marketing
2
Retail trade
2
Rural area
2
Rural economy
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Television advertising
2
Youth
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2012-13
1
Absatz
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21
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21
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21
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English
21
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Agarwal, Reeti
1
Ahluwalia, Amardeep Kaur
1
Apar Singh
1
Azam, Mohammad Khalid
1
Baishya, Swati
1
Basu, Rituparna
1
Bhatt, Amola
1
Bhatt, Shahir
1
Chaurasia, Sushil
1
Das, Madhusmita
1
Dash, Ashish
1
Deka, Pradeep K.
1
Deka, Pradeep Kumar
1
Ganesan, P.
1
Gowthami, Ch.
1
Guin, Kalyan K.
1
Jain, Priyanka
1
Jaskirat Singh
1
Jhawar, Nidhi
1
Joshi, Monarch A.
1
Kakati, Munin
1
Kathuria, Lalit Mohan
1
Kaur, Jaiman Preet
1
Khan, Adil
1
Kumar, Sukesh
1
Kushwaha, Vivek S.
1
Manoj, Edward
1
Mehrotra, Ankit
1
Mishra, B. B.
1
Mishra, Manit
1
Nandamuri, Purna Prabhakar
1
Narayan, Govind
1
Pandya, Amit R.
1
Pujara, Tejash
1
Rawichandran, Swathi
1
Sanan, Preeti
1
Satya, S.
1
Sengupta, Kalyan
1
Sharma, Sangeeta
1
Singh, Sultan
1
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The IUP journal of marketing management : IJMM
International journal of Indian culture and business management
72
Global business review
47
SpringerLink / Bücher
42
Working paper / National Bureau of Economic Research, Inc.
39
Working Papers / eSocialSciences
37
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
36
NBER working paper series
34
Policy research working paper : WPS
33
International journal of Indian culture and business management : IJICBM
32
Working paper
29
International journal of business and globalisation : IJBG
28
NBER Working Paper
28
South Asian journal of management : SAJM
28
Journal of retailing and consumer services
27
China report : a journal of East Asian studies
26
Finance India : the quarterly journal of Indian Institute of Finance
26
Journal of Indian business research
26
Journal of international consumer marketing
26
Economic developments in India : quarterly update : analysis, reports, policy documents
25
International journal of emerging markets
25
Vision : the journal of business perspective
25
The Indian economic journal
24
International journal of business innovation and research
23
Journal of business research : JBR
22
Journal of global marketing
22
MPRA Paper
21
Working papers / ADB Institute
20
Indian journal of economics & business : IJEB
19
International journal of business and emerging markets : IJBEM
19
Research papers / United Nations University, World Institute for Development Economics Research
19
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
18
International business review : the official journal of the European International Business Academy
18
International journal of electronic marketing and retailing : IJEMR
18
Paradigm : the journal of Institute of Management Technology
18
The world economy : the leading journal on international economic relations
18
Asia Pacific journal of marketing and logistics
17
Energy economics
17
Journal of Asian economics
17
Policy Research Working Paper
17
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ECONIS (ZBW)
21
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1
Consumers' perception of quality and value under different price ranges and price positions within a product line : a study of the Indian passenger car market
Baishya, Swati
;
Kakati, Munin
- In:
The IUP journal of marketing management : IJMM
18
(
2019
)
1
,
pp. 39-76
Persistent link: https://www.econbiz.de/10012009729
Saved in:
2
Orientations for consumption among Indian adolescents : a consumer socialization perspective
Sanan, Preeti
;
Ahluwalia, Amardeep Kaur
- In:
The IUP journal of marketing management : IJMM
17
(
2018
)
3
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011983437
Saved in:
3
The impact of attendees' event involvement on sponsors' brand image and behavioral intentions : a study of Indian Primier League
Jaskirat Singh
;
Apar Singh
- In:
The IUP journal of marketing management : IJMM
17
(
2018
)
4
,
pp. 54-71
Persistent link: https://www.econbiz.de/10011983453
Saved in:
4
In-store shopping environment and impulsive buying with special reference to indore city
Jhawar, Nidhi
;
Kushwaha, Vivek S.
- In:
The IUP journal of marketing management : IJMM
17
(
2018
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10012113642
Saved in:
5
Factors influencing consumers' choice of retail store format in Assam, India
Deka, Pradeep Kumar
- In:
The IUP journal of marketing management : IJMM
17
(
2018
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10011881471
Saved in:
6
An analysis of adoption pattern of alternative banking channels by Indian customers
Agarwal, Reeti
;
Mehrotra, Ankit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10011751006
Saved in:
7
Segmentation of Young consumers or North-East India based on their decision-making styles
Deka, Pradeep K.
- In:
The IUP journal of marketing management : IJMM
15
(
2016
)
2
,
pp. 65-85
Persistent link: https://www.econbiz.de/10011538698
Saved in:
8
Portrayal of woman in Indian TV advertisements : a study of audience perception
Das, Madhusmita
;
Sharma, Sangeeta
- In:
The IUP journal of marketing management : IJMM
15
(
2016
)
3
,
pp. 57-94
Persistent link: https://www.econbiz.de/10011550672
Saved in:
9
Factors influencing Halal products purchase intention in India : preliminary investigation
Khan, Adil
;
Azam, Mohammad Khalid
- In:
The IUP journal of marketing management : IJMM
15
(
2016
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10011536350
Saved in:
10
Cause marketing : the corporate, consumer and cause partnership for mutual benefit ; an India perspective
Sunitha, T. R.
;
Manoj, Edward
- In:
The IUP journal of marketing management : IJMM
14
(
2015
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10010509152
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