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subject:"Consumer behaviour"
type_genre:"Collection of articles written by one author"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Consumer behaviour
Estimation
6
Schätzung
6
Advertising effects
4
Konsumentenverhalten
4
Werbewirkung
4
Advertising
3
Werbung
3
Advertising planning
1
Advertising regulation
1
Brand image
1
Brand management
1
China
1
Cigarette
1
Communication science
1
Cultural identity
1
Gender studies
1
Geschlechterforschung
1
Humor
1
Internet marketing
1
Kommunikationswissenschaft
1
Kulturelle Identität
1
Markenführung
1
Markenimage
1
Netherlands
1
Niederlande
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Online-Marketing
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Perception
1
Psychology of advertising
1
Rauchen
1
Rhetoric
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Rhetorik
1
Sexuality
1
Sexualität
1
Smoking
1
Test market
1
Testmarkt
1
USA
1
United States
1
Wahrnehmung
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Collection of articles written by one author
Article in journal
Working Paper
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English
4
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Kim, Jooyoung
1
Lagerwerf, Luuk
1
Lee, Yih Hwai
1
Lim, Elison Ai Ching
1
Meijers, Anoe
1
Morris, Jon D.
1
Putrevu, Sanjay
1
Swait, Joffre
1
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Journal of advertising : official publication of the American Academy of Advertising
Working paper / National Bureau of Economic Research, Inc.
45
Applied economics
19
Discussion paper series / IZA
16
Discussion paper
12
Discussion paper / Centre for Economic Policy Research
12
CESifo working papers
11
Applied economics letters
10
Economics letters
9
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
8
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
8
The economic journal : the journal of the Royal Economic Society
8
Discussion paper / Center for Economic Research, Tilburg University
7
Discussion paper series
7
Finance and economics discussion series
7
The American economic review
7
Working paper
7
Discussion papers / Deutsches Institut für Wirtschaftsforschung
6
Food policy : economics planning and politics of food and agriculture
6
SAFE working paper
6
Discussion papers / CEPR
5
Economic modelling
5
Journal of applied econometrics
5
Journal of marketing research : JMR
5
Journal of political economy
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
SFB 649 discussion paper
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Working paper series / European Central Bank
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Agrarökonomische Diskussionsbeiträge
4
Agricultural economics : the journal of the International Association of Agricultural Economists
4
American economic journal : a journal of the American Economic Association
4
Barcelona GSE working paper series : working paper
4
Discussion paper / Tinbergen Institute
4
Empirical economics : a quarterly journal of the Institute for Advanced Studies
4
FCN working paper
4
Health economics
4
International journal of consumer studies
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
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ECONIS (ZBW)
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1
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
2
Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
Saved in:
3
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
4
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
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