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subject:"Consumer behaviour"
type_genre:"Collection of articles written by one author"
~isPartOf:"Journal of marketing research : JMR"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Consumer behaviour
Estimation
6
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6
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2
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Ailawadi, Kusum L.
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1
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Journal of marketing research : JMR
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TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
2
Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés
;
Bradlow, Eric T.
;
Raju, Jagmohan Singh
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
Saved in:
3
Bounded rationality in pricing under state-dependent demand : do firms look ahead, and if so, how far?
Che, Hai
;
Sudhir, K.
;
Seetharaman, P. B.
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10003547836
Saved in:
4
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
5
Estimating promotion response when competitive promotions are unobservable
Moon, Sangkil
;
Kamakura, Wagner A.
;
Ledolter, Johannes
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 503-515
Persistent link: https://www.econbiz.de/10003547883
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