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subject:"Consumer behaviour"
type_genre:"Collection of articles written by one author"
~person:"Helm, Roland"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Consumer behaviour
Deutschland
9
Estimation
9
Germany
9
Schätzung
9
Konsumentenverhalten
4
Lieferantenmanagement
4
Supplier relationship management
4
Beziehungsmarketing
2
Consumer goods marketing
2
Dienstleistungsmarketing
2
Handelsmarketing
2
Information behaviour
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Informationsverhalten
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Konsumgütermarketing
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Relationship marketing
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Retail marketing
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Services marketing
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Theorie
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Theory
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AHP-Verfahren
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Austria
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Bargaining theory
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Business services
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Cognition
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Comparison
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Conjoint analysis
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Conjoint-Analyse
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Consumer goods industry
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Consumer products distribution
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Credit card
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Customer satisfaction
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Elaboration-likelihood Modell
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Elderly people
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Erfolgsfaktor
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Helm, Roland
Cherchye, Laurens
11
Rock, Bram de
11
Bauer, Hans H.
9
Vermeulen, Frederic
7
Aw, Bee-yan
6
Hruschka, Harald
6
Huber, Frank
6
Inoue, Atsushi
6
Lee, Yi
6
Sommer, Martin
6
Stix, Helmut
6
Vandenbussche, Hylke
6
Bayón, Tomás
5
Beznoska, Martin
5
Blundell, Richard W.
5
Carroll, Chris
5
Maurer, Jürgen
5
Perrone, Helena
5
Slacalek, Jirka
5
Wangenheim, Florian von
5
Wildenbeest, Matthijs R.
5
Abaluck, Jason
4
Achtnicht, Martin
4
Alsem, Karel Jan
4
Borghans, Lex
4
Boudt, Kris
4
Brakman, Steven
4
Crawford, Ian
4
Denton, Frank T.
4
Dewenter, Ralf
4
Ferrer, Rosa
4
Fettes, Werner
4
Fuster, Andreas
4
Gentzkow, Matthew Aaron
4
Gruber, Jonathan
4
Hildebrandt, Lutz
4
Hoogduin, Lex H.
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Karlan, Dean
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Kuper, Gerard H.
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Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
2
Die Betriebswirtschaft : DBW
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
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ECONIS (ZBW)
4
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Acceptance of new products and brands by older consumers
Helm, Roland
;
Landschulze, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10003975747
Saved in:
2
Zentrale oder periphere Informationsverarbeitung in der Anbieter-Nachfrager-Interaktion : Voraussetzungen, Konsequenzen und Implikationen im persönlichen Verkauf
Helm, Roland
;
Gehrer, Michael
- In:
Die Betriebswirtschaft : DBW
66
(
2006
)
2
,
pp. 176-197
Persistent link: https://www.econbiz.de/10003308334
Saved in:
3
Interaktion und Information in der Anbieter-Nachfrager-Beziehung : Voraussetzungen, Konsequenzen und Implikationen der zentralen und peripheren Informationsverarbeitung
Helm, Roland
;
Gehrer, Michael
-
2004
Persistent link: https://www.econbiz.de/10002092539
Saved in:
4
Kundenkarten als Kundenbindungsinstrument des Handels
Helm, Roland
;
Ludl, Michaela
-
2004
Persistent link: https://www.econbiz.de/10001993626
Saved in:
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