Bech-Larsen, Tino; Grunert, Klaus. G.; Poulsen, Jacob - Institut for Marketing og Organisation, Aarhus Universitet - 2001
Functional foods is a relatively new concept covering food products enriched with various kinds of (natural) substances (eg vitamins, minerals or probiotic cultures) or modified so as to provide consumers with an additional physiological benefit presumed to prevent disease or promote health,...