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subject:"Consumer behaviour"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The journal of product & brand management"
~subject:"Dienstleistungsqualität"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Dienstleistungsqualität
Konsumentenverhalten
783
Brand management
369
Markenführung
369
Brand image
331
Markenimage
331
Brand
215
Markenartikel
213
Beziehungsmarketing
165
Relationship marketing
165
Social Web
82
Social web
82
Internet marketing
71
Online-Marketing
71
Customer satisfaction
64
Kundenzufriedenheit
64
Advertising effects
60
Werbewirkung
60
Online retailing
57
Online-Handel
57
China
53
Luxury goods
50
Luxusgüter
50
Emotion
49
Marketing management
47
Brand loyalty
46
Marketingmanagement
46
Viral marketing
44
Virales Marketing
44
Confidence
39
Vertrauen
39
Designation of origin
38
Herkunftsbezeichnung
38
Markentreue
37
Personality psychology
36
Persönlichkeitspsychologie
36
Preismanagement
36
Pricing strategy
36
Service quality
35
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778
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6
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784
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784
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5
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5
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784
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Guzman, Francisco
9
Bruwer, Johan
6
Liu, Matthew Tingchi
6
Cheng, Julian Ming Sung
5
Thaichon, Park
5
Ahmed, Zafar U.
4
Chen, Jiawen
4
Chiu, Weisheng
4
Chu, Rongwei
4
Dwivedi, Abhishek
4
Fetscherin, Marc
4
Ko, Eunju
4
Liao, Junyun
4
Pornpitakpan, Chanthika
4
Sarkar, Abhigyan
4
Veloutsou, Cleopatra
4
Ahn, Jiseon
3
Al-Kwifi, Sam O.
3
Anisimova, Tatiana
3
Balasubramanian, Siva Kumar
3
Bhaduri, Gargi
3
Cheah, Isaac
3
Cho, Heetae
3
Coker, Kesha K.
3
Fam, Kim Shyan
3
Hegner, Sabrina
3
Hollebeek, Linda D.
3
Jebarajakirthy, Charles
3
Kang, Jiyun
3
Kaynak, Erdener
3
Maxwell, Sarah
3
Olsen, Svein O.
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Safeer, Asif Ali
3
Septianto, Felix
3
Sierra, Jeremy J.
3
Sreejesh, S.
3
Stoel, Leslie
3
Taute, Harry A.
3
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Asia Pacific journal of marketing and logistics
The journal of product & brand management
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
784
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael
;
Alvarado-Herrera, Alejandro
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
Saved in:
8
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
9
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
10
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
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