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subject:"Consumer behaviour"
~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
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Entrepreneurship marketing : principles and practice of SME marketing
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
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Understanding consumers in entrepreneurship marketing
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
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(pp. 79-95)
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2011
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