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subject:"Consumer behaviour"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of modelling in management"
~subject:"Marktforschung"
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Consumer behaviour
Marktforschung
Marketing
80
Theorie
49
Theory
48
Deutschland
35
Germany
34
Konsumentenverhalten
19
Marketing management
19
Marketingmanagement
19
Beziehungsmarketing
16
Relationship marketing
16
Strategisches Management
10
Lieferantenmanagement
7
Supplier relationship management
7
Controlling
6
Innovationsmanagement
6
Market research
6
Einzelhandel
5
Empirical method
5
Empirische Methode
5
Innovation management
5
Management control
5
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5
Messung
5
Unternehmen
5
Advertising effects
4
Corporate culture
4
Customer value
4
Erfolgsfaktor
4
Innovation
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Kundenwert
4
Modeling
4
Modelling
4
Physical distribution
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Abo Elhamd, Eman
1
Bagherinejad, Jafar
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Dash, Ganesh
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Deppisch, Carl Georg
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1
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1
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1
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1
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1
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1
Go, Noella
1
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1
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1
Herbst, Uta
1
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1
Huber, Frank
1
Jungwirth, Georg
1
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1
Kautis, Pradeep
1
Kraigher-Krainer, Jörg
1
Manreal, Pacco
1
Mild, Andreas
1
Ocampo, Lanndon
1
Padillo, Clotildo <Jr>
1
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Regier, Stefanie
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1
Sudharshan, Devanathan
1
Swoboda, Bernhard
1
Taleizadeh, Ata Allah
1
Walsh, Gianfranco
1
Wang, Ziang
1
Weiser, Christoph
1
Yamagishi, Kafferine
1
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Gabler Edition Wissenschaft
Journal of modelling in management
Journal of business research : JBR
38
SpringerLink / Bücher
35
Journal of Islamic marketing : JIMA
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Springer eBook Collection
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of marketing research : JMR
15
Marketing theory
14
Europäische Hochschulschriften / 5
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : MM
12
International journal of islamic marketing and branding
11
International journal of wine business research : IJWBR
11
Journal of Islamic marketing
10
Marketing intelligence & planning
10
Psychology & marketing
10
Cogent business & management
9
European journal of marketing : EJM
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Asia Pacific journal of marketing and logistics
8
Edward Elgar E-Book Archive
8
Journal of retailing and consumer services
8
Premier reference source
8
Springer eBook Collection / Business and Economics
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of historical research in marketing
7
Journal of marketing
7
Journal of the Academy of Marketing Science
7
Lehrbuch
7
Series / American Marketing Association
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Business horizons
6
International journal of forecasting
6
International journal of market research
6
Journal of business-to-business marketing
6
Journal of food products marketing
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ECONIS (ZBW)
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1
Mining numerical measure of consumers' product evaluation expressed in words based on latent Dirichlet allocation
Wang, Ziang
;
Yang, Feng
- In:
Journal of modelling in management
18
(
2023
)
1
,
pp. 147-170
Persistent link: https://www.econbiz.de/10014334638
Saved in:
2
Customer engagement value : process, limitations and future research
Abo Elhamd, Eman
;
Shamma, Hamed
;
Saleh, Mohamed
; …
- In:
Journal of modelling in management
17
(
2022
)
4
,
pp. 1144-1176
Persistent link: https://www.econbiz.de/10014334159
Saved in:
3
Modelling the priority attributes of customer loyalty in Philippine single-dish restaurants
Padillo, Clotildo <Jr>
;
Go, Noella
;
Manreal, Pacco
; …
- In:
Journal of modelling in management
17
(
2022
)
4
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014334588
Saved in:
4
Optimal marketing policy for managing new generation products in the presence of forward-looking customers by considering product diffusion
Ghobadi, Somayeh Najafi
;
Bagherinejad, Jafar
; …
- In:
Journal of modelling in management
17
(
2022
)
2
,
pp. 633-654
Persistent link: https://www.econbiz.de/10013362615
Saved in:
5
Changes in customer preference heterogeneity patterns : a simulation study
Sudharshan, Devanathan
;
Mild, Andreas
- In:
Journal of modelling in management
12
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011748789
Saved in:
6
Environmentally concerned consumer behavior : evidence from consumers in Rajastha
Kautis, Pradeep
;
Dash, Ganesh
- In:
Journal of modelling in management
12
(
2017
)
4
,
pp. 712-738
Persistent link: https://www.econbiz.de/10011808380
Saved in:
7
Weiterempfehlungen im Tourismus : eine Analyse einflussreicher Empfehlungsgeber touristischer Destinationen
Horbel, Chris
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003666410
Saved in:
8
Dynamik im Marketing : Umfeld - Strategie - Struktur - Kultur
Sabel, Hermann
;
Weiser, Christoph
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003359324
Saved in:
9
Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Rinino, Maxime
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
Saved in:
10
Präferenzmessung in industriellen Verhandlungen
Herbst, Uta
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003449556
Saved in:
1
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