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subject:"Consumer behaviour"
~isPartOf:"Handelsforschung"
~person:"Bauer, Hans H."
~person:"Mattila, Anna S."
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Bauer, Hans H.
Mattila, Anna S.
Swoboda, Bernhard
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Trommsdorff, Volker
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Handelsforschung
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
International journal of hospitality management
25
Journal of business research : JBR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Reihe: Management-Know-how / M : praxisnah und aktuell
7
The journal of services marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Cornell hospitality quarterly : CQ
5
Journal of hospitality marketing & management
5
International journal of contemporary hospitality management
4
Journal of service management
4
Marketing : ZFP ; journal of research and management
4
The Cornell hospitality quarterly
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Jahrbuch der Absatz- und Verbrauchsforschung
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Gabler Edition Wissenschaft
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Journal of retailing and consumer services
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Journal of revenue and pricing management
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Journal of service research
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Journal of service research : JSR
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Journal of travel and tourism marketing
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Services marketing quarterly
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Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Consumer-brand relationships : theory and practice
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
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Die Betriebswirtschaft : DBW
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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European journal of marketing
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European retail research
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Handbuch Multi-Channel-Marketing
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International journal of revenue management : IJRM
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Journal of business economics : JBE
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Journal of business ethics : JOBE
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Journal of financial services marketing : JFSM
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Smart Shopper-Gefühle : Entstehung, Konsequenzen und Implikationen für das Marketing
Bauer, Hans H.
;
Reichardt, Tina
;
Exler, Stefanie
- In:
Handelsforschung
21
(
2007
),
pp. 379-400
Persistent link: https://www.econbiz.de/10003453565
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