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subject:"Consumer behaviour"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Sattler, Henrik"
~subject:"Social web"
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Consumer behaviour
Social web
Konsumentenverhalten
3
Brand communities
1
Brand extension
1
Brand management
1
Community participation
1
Conjoint analysis
1
Conjoint-Analyse
1
Goal instrumentality
1
Markenführung
1
Markentransfer
1
Negative word of mouth
1
Positive word of mouth
1
Simulation
1
Social Web
1
Social network
1
Social networks
1
Soziales Netzwerk
1
Viral marketing
1
Virales Marketing
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Sattler, Henrik
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
5
Pauwels, Koen
5
Dekimpe, Marnik G.
4
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lilien, Gary L.
3
Natter, Martin
3
Prasad, Ashutosh
3
Ailawadi, Kusum L.
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Cornelißen, Markus
2
De Angelis, Matteo
2
Deleersnyder, Barbara
2
Dewitte, Siegfried
2
Diamantopoulos, Adamantios
2
Emrich, Oliver
2
Ewijk, Bernadette J. van
2
Fitzsimons, Gavan J.
2
Forehand, Mark R.
2
Gill, Tripat
2
Hagtvedt, Henrik
2
Heiman, Amir
2
Heitmann, Mark
2
Hennig-Thurau, Thorsten
2
Horen, Femke van
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Conjoint measurement : methods and applications
3
Journal of business economics : JBE
2
Schmalenbach business review : sbr
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Brand management ; Vol. 3
1
Conjoint measurement : methods and applications ; with 91 tables
1
Essays on the effects of brand names and prices on consumer behavior
1
Innovation und Absatz
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
Saved in:
2
The impact of brand extension success drivers on brand extension price premiums
Sattler, Henrik
;
Völckner, Franziska
;
Riediger, Claudia
; …
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 319-328
Persistent link: https://www.econbiz.de/10008810615
Saved in:
3
Hybrid individualized two-level choice-based conjoint (HIT-CBC): a new method for measuring preference structures with many attribute levels
Eggers, Felix
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 108-118
Persistent link: https://www.econbiz.de/10003866607
Saved in:
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