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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
997
Brand management
331
Markenführung
331
Brand image
290
Markenimage
290
Brand
197
Markenartikel
195
Beziehungsmarketing
173
Relationship marketing
173
Preismanagement
119
Pricing strategy
119
Social Web
106
Social web
106
Internet marketing
105
Online-Marketing
105
Theorie
89
Theory
89
Online retailing
77
Online-Handel
77
Advertising effects
66
Werbewirkung
66
Einzelhandel
62
Retail trade
62
Experiment
60
Marketing management
60
Viral marketing
60
Virales Marketing
60
Marketingmanagement
59
USA
49
United States
48
Advertising
45
Emotion
45
Werbung
44
Luxury goods
43
Luxusgüter
43
E-commerce
41
Electronic Commerce
41
Customer satisfaction
34
Kundenzufriedenheit
34
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576
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28
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Article
992
Book / Working Paper
6
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Article in journal
996
Aufsatz in Zeitschrift
996
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
1
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English
998
Author
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Guzman, Francisco
9
Grewal, Dhruv
8
Haws, Kelly L.
7
Palmatier, Robert W.
7
Ghose, Anindya
6
Kumar, V.
6
Wilbur, Kenneth C.
6
Dahl, Darren W.
5
Fuchs, Christoph
5
Girotra, Karan
5
Hosanagar, Kartik
5
Liu, Yan
5
MacInnis, Deborah J.
5
Netessine, Serguei
5
Schreier, Martin
5
Su, Xuanming
5
Vulcano, Gustavo
5
Walker Reczek, Rebecca
5
White, Katherine
5
Amaldoss, Wilfred
4
Dukes, Anthony
4
Fetscherin, Marc
4
Guo, Liang
4
Hamilton, Ryan
4
Houston, Mark B.
4
Ittersum, Koert van
4
Jiang, Baojun
4
Lamberton, Cait
4
Lee, Dokyun
4
Liu, Peggy J.
4
Ofek, Elie
4
Simchi-Levi, David
4
Veloutsou, Cleopatra
4
Yang, Sha
4
Ahmed, Zafar U.
3
Ailawadi, Kusum L.
3
Al-Kwifi, Sam O.
3
Allon, Gad
3
Balasubramanian, Siva Kumar
3
Barone, Michael J.
3
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Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
998
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1
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998
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1
Bayesian contextual choices under imperfect perception of attributes
He, Junnan
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1465-1482
Persistent link: https://www.econbiz.de/10014515045
Saved in:
2
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
7
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
8
Attention constraints and learning in categories
Bhui, Rahul
;
Jiao, Peiran
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5394-5404
Persistent link: https://www.econbiz.de/10014392926
Saved in:
9
The impact of socioeconomic and cultural differences on online trade
Elfenbein, Daniel W.
;
Fisman, Raymond
;
McManus, Brian
- In:
Management science : journal of the Institute for …
69
(
2023
)
10
,
pp. 6181-6201
Persistent link: https://www.econbiz.de/10014393052
Saved in:
10
Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de
;
Johar, Gita Venkataramani
;
Poletti, …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
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