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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing communications"
~person:"Jain, Varsha"
~subject:"Experiment"
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Consumer behaviour
Experiment
India
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Indien
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Konsumentenverhalten
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Luxury goods
2
Luxusgüter
2
Brand
1
Brand image
1
Digital platform
1
Digitale Plattform
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Digitalisierung
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Digitization
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Indian consumers
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Internet marketing
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Luxury brands
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Markenartikel
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Markenimage
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Online retailing
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Online-Handel
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Online-Marketing
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digital platforms
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levels of luxury consumption
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pre- and post-purchase behaviors
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purchase motives
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qualitative studies
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Jain, Varsha
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
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Antheunis, Marjolijn L.
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Block, Martin P.
2
Chan, Fong Yee
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Dahlén, Micael
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Dalakas, Vassilis
2
Flavián Blanco, Carlos
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Goodrich, Kendall
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Guinalíu, Miguel
2
Heo, Jun
2
Joireman, Jeff
2
Ju, Ilyoung
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Jung, A-Reum
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Laroche, Michel
2
Lee, Jaejin
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Mostafa, Mohamed M.
2
Mukherjee, Srabanti
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Myers, Jun
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
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Rim, Hyejoon
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Journal of marketing communications
Journal of consumer behaviour
3
Asia-Pacific journal of business administration
2
Middle East journal of management : MEJM
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
International journal of Indian culture and business management
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of management concepts and philosophy : IJMCP
1
Journal of advertising research
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
Metamorphosis : a journal of management research
1
Psychology & marketing
1
South Asian journal of management : SAJM
1
The journal of consumer marketing
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
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How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
2
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
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