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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Experiment"
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Consumer behaviour
Experiment
Konsumentenverhalten
548
Brand management
109
Markenführung
109
Brand image
87
Markenimage
87
Beziehungsmarketing
82
Relationship marketing
82
Social Web
56
Social web
56
Brand
48
Internet marketing
47
Markenartikel
47
Online-Marketing
46
Marketing management
35
Marketingmanagement
35
Advertising effects
32
Environmental consciousness
32
Umweltbewusstsein
32
Werbewirkung
32
Emotion
30
Großbritannien
30
United Kingdom
30
Einzelhandel
29
Retail trade
29
Customer satisfaction
27
Kundenzufriedenheit
27
Online retailing
26
Online-Handel
26
Dienstleistungsqualität
24
Market research
24
Marktforschung
24
Service quality
24
Corporate Social Responsibility
22
Corporate social responsibility
22
Viral marketing
22
Virales Marketing
22
Customer integration
21
Kundenintegration
21
Personality psychology
21
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234
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1
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Article
539
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9
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548
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548
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10
Sammelwerk
10
Conference paper
7
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7
Case study
3
Fallstudie
3
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2
Übersichtsarbeit
2
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548
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Phau, Ian
9
Piacentini, Maria
7
Sharma, Piyush
7
Hogg, Margaret K.
6
Arli, Denni
5
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Chan, Ricky Y. K.
4
Harris, Lloyd C.
4
Hollebeek, Linda D.
4
Leckie, Civilai
4
McKechnie, Sally
4
Sivakumaran, Bharadhwaj
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Bang, Nguyen
3
Banister, Emma N.
3
Brennan, Ross
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Casidy, Riza
3
Cheah, Isaac
3
Dennis, Charles
3
Devlin, James F.
3
Ennew, Christine T.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Johnson, Lester W.
3
Johnstone, Micael-Lee
3
Khare, Arpita
3
Kumar, Prashant
3
Lowe, Ben
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Roy, Rajat
3
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Journal of marketing management : MM
Marketing intelligence & planning
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
287
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
548
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548
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1
Effect of consumption values on consumer behavior : a Meta-analysis
Mason, Michela Cesarina
;
Oduro, Stephen
;
Umar, Rana Muhammad
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 923-944
Persistent link: https://www.econbiz.de/10014381225
Saved in:
2
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
3
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
4
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
5
Uniqueness neglect on consumer resistance to AI
Mou, Yupeng
;
Xu, Tianjie
;
Hu, Yanghong
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 669-689
Persistent link: https://www.econbiz.de/10014332137
Saved in:
6
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
7
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
8
Do extrinsic factors encourage shoppers' compulsive buying? : store environment and product characteristics
Lavuri, Rambabu
;
Thaichon, Park
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 722-740
Persistent link: https://www.econbiz.de/10014332141
Saved in:
9
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
10
Effect of discount frame on consumer responses : moderation of psychological distance and product nature
Wang, Bo
;
Xie, Tingting
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 810-833
Persistent link: https://www.econbiz.de/10014332149
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