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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~person:"Bijmolt, Tammo H. A."
~source:"econis"
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Consumer behaviour
Konsumentenverhalten
3
Advertising
1
Advertising effects
1
Agent-based modeling
1
Agentenbasierte Modellierung
1
Bayes-Statistik
1
Bayesian inference
1
Behavioral economics
1
Digital platform
1
Digitale Plattform
1
E-commerce
1
Electronic Commerce
1
Fertigungsprogramm
1
Film industry
1
Filmwirtschaft
1
Internet marketing
1
Market share
1
Marktanteil
1
Master production schedule
1
Meta-Analyse
1
Meta-analysis
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Product life cycle
1
Produktlebenszyklus
1
Präferenztheorie
1
Social Web
1
Social web
1
Theory of preferences
1
Verhaltensökonomik
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
Werbung
1
advertising
1
agent-based models
1
eWOM metrics
1
electronic word of mouth
1
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English
3
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Bijmolt, Tammo H. A.
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Cutright, Keisha M.
3
Etkin, Jordan
3
Evangelidis, Ioannis
3
Hagtvedt, Henrik
3
Hamilton, Rebecca W.
3
Haws, Kelly L.
3
Hsee, Christopher K.
3
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Published in...
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Journal of marketing research : JMR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
Journal of business research : JBR
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
SOM research reports
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Customer engagement marketing
1
Discussion paper / Center for Economic Research, Tilburg University
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research
1
Journal of media business studies
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
2
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
3
Incorporating context effects into a choice model
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 767-780
Persistent link: https://www.econbiz.de/10009272370
Saved in:
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