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subject:"Consumer behaviour"
~isPartOf:"Journal of modelling in management"
~subject:"Beziehungsmarketing"
~subject:"Customer acquisition"
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Consumer behaviour
Beziehungsmarketing
Customer acquisition
Marketing
14
Konsumentenverhalten
6
Relationship marketing
5
Modeling
4
Modelling
4
Decision making
3
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3
Customer value
2
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2
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Air transport
1
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1
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1
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1
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1
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1
B-to-B-Marketing
1
Budget allocation
1
Business analytics
1
Business to business (B2B)
1
Business to consumer (B2C)
1
Business-to-business marketing
1
Choice models
1
Consumer to consumer (C2C)
1
Customer engagement value (CEV)
1
Customer influencer value (CIV)
1
Customer knowledge value (CKV)
1
Customer lifetime value
1
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1
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Yang, Feng
2
Abo Elhamd, Eman
1
Albadvi, Amir
1
Bagherinejad, Jafar
1
Dash, Ganesh
1
Echchakoui, Said
1
Elkhodary, Ehab
1
Galli, Brian
1
Ghobadi, Somayeh Najafi
1
Go, Noella
1
Hu, Cuihua
1
Kautis, Pradeep
1
Koosha, Hamidreza
1
Manreal, Pacco
1
Mild, Andreas
1
Ocampo, Lanndon
1
Padillo, Clotildo <Jr>
1
Promentilla, Michael Angelo
1
Saleh, Mohamed
1
Samson, Samuel
1
Shamma, Hamed
1
Sudharshan, Devanathan
1
Taleizadeh, Ata Allah
1
Wang, Ziang
1
Yamagishi, Kafferine
1
Zhao, Fuguo
1
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Journal of modelling in management
SpringerLink / Bücher
44
Journal of business research : JBR
38
Gabler Edition Wissenschaft
20
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Springer eBook Collection
16
Marketing theory
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
International journal of wine business research : IJWBR
12
Journal of marketing management : MM
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Cogent business & management
11
European journal of marketing : EJM
11
International journal of islamic marketing and branding
11
Journal of Islamic marketing
11
Marketing intelligence & planning
11
Springer eBook Collection / Business and Economics
11
Journal of the Academy of Marketing Science
10
Premier reference source
10
Psychology & marketing
10
The journal of business & industrial marketing
10
Asia Pacific journal of marketing and logistics
9
Edward Elgar E-Book Archive
8
Journal of business-to-business marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of historical research in marketing
8
Journal of retailing and consumer services
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
8
Business horizons
7
Hamburger Schriften zur Marketingforschung
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing research : JMR
7
Journal of strategic marketing
7
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Asia-Pacific journal of business administration
6
International journal of consumer studies
6
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ECONIS (ZBW)
9
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1
Mining numerical measure of consumers' product evaluation expressed in words based on latent Dirichlet allocation
Wang, Ziang
;
Yang, Feng
- In:
Journal of modelling in management
18
(
2023
)
1
,
pp. 147-170
Persistent link: https://www.econbiz.de/10014334638
Saved in:
2
Customer engagement value : process, limitations and future research
Abo Elhamd, Eman
;
Shamma, Hamed
;
Saleh, Mohamed
; …
- In:
Journal of modelling in management
17
(
2022
)
4
,
pp. 1144-1176
Persistent link: https://www.econbiz.de/10014334159
Saved in:
3
Modelling the priority attributes of customer loyalty in Philippine single-dish restaurants
Padillo, Clotildo <Jr>
;
Go, Noella
;
Manreal, Pacco
; …
- In:
Journal of modelling in management
17
(
2022
)
4
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014334588
Saved in:
4
Optimal marketing policy for managing new generation products in the presence of forward-looking customers by considering product diffusion
Ghobadi, Somayeh Najafi
;
Bagherinejad, Jafar
; …
- In:
Journal of modelling in management
17
(
2022
)
2
,
pp. 633-654
Persistent link: https://www.econbiz.de/10013362615
Saved in:
5
Changes in customer preference heterogeneity patterns : a simulation study
Sudharshan, Devanathan
;
Mild, Andreas
- In:
Journal of modelling in management
12
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011748789
Saved in:
6
Environmentally concerned consumer behavior : evidence from consumers in Rajastha
Kautis, Pradeep
;
Dash, Ganesh
- In:
Journal of modelling in management
12
(
2017
)
4
,
pp. 712-738
Persistent link: https://www.econbiz.de/10011808380
Saved in:
7
Customer returns model in a dual-channel supply chain
Yang, Feng
;
Zhao, Fuguo
;
Hu, Cuihua
- In:
Journal of modelling in management
10
(
2015
)
3
,
pp. 360-379
Persistent link: https://www.econbiz.de/10011522556
Saved in:
8
Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus
Koosha, Hamidreza
;
Albadvi, Amir
- In:
Journal of modelling in management
10
(
2015
)
2
,
pp. 179-197
Persistent link: https://www.econbiz.de/10011405634
Saved in:
9
Salesperson profitability in relationship marketing
Echchakoui, Said
- In:
Journal of modelling in management
9
(
2014
)
3
,
pp. 306-323
Persistent link: https://www.econbiz.de/10010463695
Saved in:
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