//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"Journal of promotion management : JPM"
~person:"Ahn, Euijin"
~person:"Laroche, Michel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
4
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Personality psychology
2
Persönlichkeitspsychologie
2
Advertising effects
1
Angst
1
Anxiety
1
Brand
1
Cognition
1
Cultural identity
1
Culture
1
Designation of origin
1
Emotion
1
Herkunftsbezeichnung
1
Internet marketing
1
Kognition
1
Kultur
1
Kulturelle Identität
1
Markenartikel
1
Online brand
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Rauchen
1
Smoking
1
Social Marketing
1
Social Web
1
Social marketing
1
Social web
1
Students
1
Studierende
1
Werbewirkung
1
ads
1
antismoking ad
1
brand origin recognition accuracy
1
brand personality
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Ahn, Euijin
Laroche, Michel
Phau, Ian
6
Chung, Hwiman
4
Arli, Denni
3
Lee, Sang Yeal
3
Loureiro, Sandra Maria Correia
3
Vrontis, Demetris
3
Arora, Amit
2
Arora, Anshu
2
Callison, Coy
2
Cheah, Isaac
2
Dardis, Frank E.
2
Divine, Richard L.
2
Dix, Steve
2
Dodoo, Naa Amponsah
2
Kim, Eunice
2
Kim, Yeo Jung
2
Manickam, Sakkthivel A.
2
McClung, Steven
2
McMillan, Sally J.
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Notarantonio, Elaine M.
2
Park, Jae Hee
2
Podnar, Klement
2
Quigley, Charles J.
2
Quintal, Vanessa
2
Sampaio, Cláudio Hoffmann
2
Santini, Fernando de Oliveira
2
Schmierbach, Mike
2
Spralls, Samuel A.
2
Srivastava, R. K.
2
Thrassou, Alkis
2
Agrawal, Deepak
1
Agrawal, Rajat
1
Ahern, Lee
1
Ahmed, Zafar U.
1
Akturan, Ulun
1
Amyx, Douglas Alan
1
An, Soontae
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Journal of business research : JBR
27
Journal of retailing and consumer services
4
International marketing review
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Marketing and multicultural diversity
2
Cross-cultural and critical perspectives on brands
1
Handbook of strategic e-business management
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
Routledge companions
1
The journal of consumer marketing
1
The service industries journal
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
2
Processing anti-smoking ads among college students : the role of emotional response and level of smoking
Chung, Hwiman
;
Ahn, Euijin
;
Kang, Seok
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 370-385
Persistent link: https://www.econbiz.de/10011532978
Saved in:
3
The effects of fear appeal : a moderating role of culture and message type
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010198653
Saved in:
4
Creating online brand personality : the role of personal difference
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->