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subject:"Consumer behaviour"
~isPartOf:"Journal of promotion management : JPM"
~person:"Arli, Denni"
~person:"Laroche, Michel"
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Consumer behaviour
Konsumentenverhalten
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Designation of origin
2
Herkunftsbezeichnung
2
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
social media
2
BORA (brand origin recognition accuracy)
1
Beziehungsmarketing
1
Brand
1
Brand loyalty
1
Cognition
1
Indonesia
1
Indonesien
1
Kognition
1
Markenartikel
1
Markentreue
1
Online retailing
1
Online-Handel
1
Relationship marketing
1
Rules of origin
1
Ursprungsregeln
1
Viral marketing
1
Virales Marketing
1
brand origin
1
brand origin recognition accuracy
1
confidence
1
cosmopolitanism
1
foreign brands
1
international experience
1
local brands
1
need for cognition
1
online attitude
1
online brand awareness
1
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English
4
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Arli, Denni
Laroche, Michel
Phau, Ian
6
Chung, Hwiman
4
Ahn, Euijin
3
Lee, Sang Yeal
3
Loureiro, Sandra Maria Correia
3
Vrontis, Demetris
3
Arora, Amit
2
Arora, Anshu
2
Callison, Coy
2
Cheah, Isaac
2
Dardis, Frank E.
2
Divine, Richard L.
2
Dix, Steve
2
Dodoo, Naa Amponsah
2
Kim, Eunice
2
Kim, Yeo Jung
2
Manickam, Sakkthivel A.
2
McClung, Steven
2
McMillan, Sally J.
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Notarantonio, Elaine M.
2
Park, Jae Hee
2
Podnar, Klement
2
Quigley, Charles J.
2
Quintal, Vanessa
2
Sampaio, Cláudio Hoffmann
2
Santini, Fernando de Oliveira
2
Schmierbach, Mike
2
Spralls, Samuel A.
2
Srivastava, R. K.
2
Thrassou, Alkis
2
Agrawal, Deepak
1
Agrawal, Rajat
1
Ahern, Lee
1
Ahmed, Zafar U.
1
Akturan, Ulun
1
Amyx, Douglas Alan
1
An, Soontae
1
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Published in...
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Journal of promotion management : JPM
Journal of business research : JBR
27
Journal of business ethics : JOBE
5
Journal of retailing and consumer services
5
Marketing intelligence & planning
5
International journal of consumer studies
3
Young consumers : insight and ideas for responsible marketers
3
Asia Pacific journal of marketing and logistics
2
International marketing review
2
Journal of marketing communications
2
Marketing and multicultural diversity
2
Psychology & marketing
2
The journal of consumer marketing
2
Australian journal of management
1
Cross-cultural and critical perspectives on brands
1
European journal of marketing
1
Handbook of strategic e-business management
1
International journal of retail & distribution management
1
Journal of Asia Pacific business
1
Journal of business ethics : JBE
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of philanthropy and marketing
1
Journal of the Academy of Marketing Science
1
Routledge companions
1
The service industries journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
4
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1
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
2
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Saved in:
3
Can social media campaigns backfire? : exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identification
Arli, Denni
;
Dietrich, Timo
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 834-850
Persistent link: https://www.econbiz.de/10011799616
Saved in:
4
Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Saved in:
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