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subject:"Consumer behaviour"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Ma, Yu"
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Consumer behaviour
Konsumentenverhalten
4
Brand management
3
Markenführung
3
Brand
2
Markenartikel
2
Air pollution
1
Brand equity
1
Brand image
1
Category Management
1
Category management
1
Choice models
1
Discrete choice
1
Diskrete Entscheidung
1
Eating habit
1
Einzelhandel
1
Einzelhandelspreis
1
Ernährungsindustrie
1
Ernährungssicherung
1
Ernährungsverhalten
1
Food
1
Food consumption
1
Food industry
1
Food purchase behavior
1
Food search behavior
1
Food security
1
Handelsmarke
1
Ingredient branding
1
Lebensmittel
1
Lebensmittelkonsum
1
Luftverschmutzung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Mood
1
Panel
1
Panel study
1
Preiselastizität
1
Price elasticity
1
Private brands
1
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4
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4
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English
4
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Ma, Yu
Grewal, Dhruv
22
Verhoef, Peter C.
9
Blut, Markus
8
Ruyter, Ko de
8
Bagozzi, Richard P.
7
Burton, Scot
7
Kukar-Kinney, Monika
7
Kumar, V.
7
Monroe, Kent B.
7
Roggeveen, Anne L.
7
Breugelmans, Els
6
Campo, Katia
6
Hagtvedt, Henrik
6
Noble, Stephanie M.
6
Nordfält, Jens
6
Oppewal, Harmen
6
Howlett, Elizabeth
5
Hoyer, Wayne D.
5
Inman, J. Jeffrey
5
Lehmann, Donald R.
5
Patrick, Vanessa M.
5
Suri, Rajneesh
5
Wetzels, Martin
5
Bearden, William O.
4
Bijmolt, Tammo H. A.
4
Biswas, Dipayan
4
Dekimpe, Marnik G.
4
Dellaert, Benedict G. C.
4
Doorn, Jenny van
4
Evanschitzky, Heiner
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Lamey, Lien
4
Mahr, Dominik
4
Newman, Christopher L.
4
Palmatier, Robert W.
4
Ratchford, Brian Thomas
4
Sesé, F. Javier
4
Shankar, Venkatesh
4
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Journal of retailing
Journal of the Academy of Marketing Science
Journal of business research : JBR
2
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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ECONIS (ZBW)
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1
The effect of air pollution on food preferences
Liu, Jingwen
;
Peng, Zou
;
Ma, Yu
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 410-423
Persistent link: https://www.econbiz.de/10012819766
Saved in:
2
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
3
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
4
Modeling dependencies in brand choice outcomes across complementary categories
Ma, Yu
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009513167
Saved in:
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