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subject:"Consumer behaviour"
~isPartOf:"Journal of retailing"
~person:"Ma, Yu"
~person:"Melis, Kristina"
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Consumer behaviour
Konsumentenverhalten
6
Brand management
3
Distribution channel
3
E-commerce
3
Einzelhandel
3
Electronic Commerce
3
Food retailing
3
Lebensmitteleinzelhandel
3
Markenführung
3
Online retailing
3
Online-Handel
3
Retail trade
3
Vertriebsweg
3
Brand
2
Food trade
2
Grocery shopping
2
Lebensmittelhandel
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Multichannel retailing
2
Beziehungsmarketing
1
Brand equity
1
Brand image
1
Category Management
1
Category expansion
1
Category management
1
Choice models
1
Discrete choice
1
Diskrete Entscheidung
1
Einzelhandelspreis
1
Expansion
1
Handelsmarke
1
Ingredient branding
1
Internet marketing
1
Markenimage
1
Marketing mix
1
Multi-channel retailing
1
Online buying experience
1
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3
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Article
6
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6
Aufsatz in Zeitschrift
6
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English
6
Author
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Ma, Yu
Melis, Kristina
Grewal, Dhruv
13
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Verhoef, Peter C.
6
Blut, Markus
5
Burton, Scot
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Bearden, William O.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lehmann, Donald R.
3
Neslin, Scott A.
3
Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
Reynolds, Kristy E.
3
Rudolph, Thomas
3
Sethuraman, Raj
3
Shankar, Venkatesh
3
Smith, Ronn J.
3
Suri, Rajneesh
3
Wang, Jeff Jianfeng
3
Wetzels, Martin
3
Ahlbom, Carl-Philip
2
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Published in...
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Journal of retailing
Journal of business research : JBR
2
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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ECONIS (ZBW)
6
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1
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
2
Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
;
Melis, Kristina
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
Saved in:
3
A bigger slice of the multichannel grocery pie : when does consumers' online channel use expand retailers' share of wallet?
Melis, Kristina
;
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 268-286
Persistent link: https://www.econbiz.de/10011566696
Saved in:
4
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
5
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
6
Modeling dependencies in brand choice outcomes across complementary categories
Ma, Yu
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009513167
Saved in:
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