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subject:"Consumer behaviour"
~isPartOf:"Marketing intelligence & planning"
~person:"Fernando, Angeline Gautami"
~subject:"Experiment"
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Consumer behaviour
Experiment
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2
Advertising
1
Advertising effects
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Beziehungsmarketing
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Brand
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Brand loyalty
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Brand management
1
Consumer behavior
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Environmental consciousness
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Fernando, Angeline Gautami
Phau, Ian
8
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5
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3
Casidy, Riza
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Chan, Ricky Y. K.
3
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Marketing intelligence & planning
Journal of advertising : official publication of the American Academy of Advertising
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
Message involvement and attitude towards green advertisements
Fernando, Angeline Gautami
;
Sivakumaran, Bharadhwaj
; …
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 863-882
Persistent link: https://www.econbiz.de/10011572252
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