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subject:"Consumer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"SpringerLink / Bücher"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
554
Verbraucherverhalten
155
Deutschland
126
Germany
122
Theorie
102
Theory
101
Beziehungsmarketing
62
Brand management
62
Markenführung
62
Online-Marketing
62
Relationship marketing
62
Internet marketing
61
Preismanagement
52
Pricing strategy
52
Werbewirkung
50
Advertising effects
49
Werbung
47
Advertising
46
Brand
41
Markenartikel
41
USA
40
Electronic Commerce
39
United States
39
Marketing
38
Markenimage
37
Social Web
37
Social web
37
Einzelhandel
36
Markenpolitik
36
Viral marketing
36
Virales Marketing
36
Brand image
35
Experiment
35
Online retailing
35
Online-Handel
35
Marketingmanagement
34
Retail trade
34
Marketing management
32
Game theory
27
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All
Undetermined
393
Free
1
Type of publication
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Book / Working Paper
281
Article
273
Type of publication (narrower categories)
All
Article in journal
273
Aufsatz in Zeitschrift
273
Hochschulschrift
65
Aufsatzsammlung
17
Konferenzschrift
13
Lehrbuch
4
Bibliografie
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Festschrift
1
Handbook
1
Handbuch
1
Lehrmittel
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
364
German
190
Author
All
Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Gázquez-Abad, Juan Carlos
5
Martínez-López, Francisco J.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Fader, Peter
4
Finlay, Steven
4
Kumar, V.
4
Narayan, Vishal
4
Baumgarth, Carsten
3
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Foscht, Thomas
3
Gerstner, Eitan
3
Gopalakrishnan, Arun
3
Gordon, Brett R.
3
Gutjahr, Gert
3
Hoffmann, Stefan
3
Huber, Frank
3
Iyer, Ganesh
3
Kadiyali, Vrinda
3
Lewis, Michael
3
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Institution
All
Deutscher Dialogmarketing Verband
3
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
1
Technische Universität Braunschweig
1
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
554
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1
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
Saved in:
2
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
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3
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
4
The impact of increase in minimum wages on consumer perceptions of service : a transformer model of online restaurant reviews
Puranam, Dinesh
;
Kadiyali, Vrinda
;
Narayan, Vishal
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 985-1004
Persistent link: https://www.econbiz.de/10012668098
Saved in:
5
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Saved in:
6
What happens when a retailer drops a product category? : investigating the consequences of ending tobacco sales
Goli, Ali
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1169-1198
Persistent link: https://www.econbiz.de/10012796483
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7
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
8
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
9
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
10
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
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